Company History

The concept for the creation of CircSense was born from the realization that small to medium size publishers did not have access to, or the attention they deserved from, "New York level" - large publishing, consumer marketing talent.  These publishers simply could not afford to hire such talent, or pay exorbitant consultant or outsourcing fees.  Thus, CircSense was created and structured with this very specific need in mind to help this underserved market.  Nonetheless, due to our hands-on experience with large consumer publications, we are also able to provide our services and expertise to this major segment of our industry.

"New York Level" talent.

"New York Level" talent.

Executive Team

Frank J. Ruiz, Chief Executive Officer

email:  *  Direct Line: 305-607-7332

With over 30 years of experience and knowledge in circulation management, marketing and fulfillment, Frank Ruiz began his career with the largest Spanish-language magazine publisher in the world, Editorial Televisa, at their international headquarters in Miami. Frank was hired as Assistant Subscription Manager, working his way up to Director of Marketing, Promotions and Subscriptions for such acclaimed magazines as Cosmopolitan en Español, Marie Claire en Español and Popular Mechanics en Español. Frank played a vital role in the highly successful launch of National Geographic en Español in both the U.S. and Latin American markets. In the fall of 1998, he was hired as Circulation Director by a major circulation outsourcing firm, and was subsequently promoted to VP of Operations, overseeing the Fulfillment, Reporting, Production and IT departments. During this time Frank managed such renowned titles as A&E's Biography Magazine, Mother Jones and Arthritis Today, among many others.

Carlos L. Garcia, Chief Operating Officer

email:  *  Direct Line: 305-978-3796

Carlos Garcia brings marketing analytics and finance experience to CircSense. Prior to beginning his career in publishing, Carlos was an Accountant and Auditor at Lennar Financial Services in Miami, Florida. His circulation career began in 1996 as a Circulation Analyst. He was then quickly elevated to Circulation Director and later to Director of Information Services. Carlos worked with such notable titles as Weight Watchers Magazine, Wine Enthusiast, Saveur and Bass Master, in addition to various Rodale titles such as Runner's World, Backpacker and Organic Gardening. Carlos, who was instrumental in developing and establishing a comprehensive and executive-friendly reporting system, brings extensive hands-on experience in circulation management, specializing in circulation-modeling platforms and analytical reporting, as well as a solid familiarization with most major fulfillment systems (CDS, Palm Coast Data and Time, Inc.) as well as most in-house systems (Advantage, First Edition, Quick Fill, etc.)