Operations & Logistics
Renewals & Billing efforts
- Evaluate current renewal and billing series by source and effort to determine effectiveness and efficiency to the P&L per sub level.
- Work with fulfillment division to schedule mailings and ensure that timing, messages, offers and packages are as effective as possible.
- Investigate, recommend and execute the testing or changing of packages, messages, offers, timing, number of efforts and possible new renewal sources where testing is appropriate.
- Monitor renewal and billing response/profitability to identify new trends, and pinpoint strengths and weaknesses by effort to maximize effectiveness of series.
- Monitor inventory of stock components and project future volumes for purchasing purposes.
- Be primary liaison with the fulfillment division in all renewals and billing matters.
Fulfillment Management
- Create all necessary parameters for the subscriber file including source definitions and policies.
- Periodically review customer service policies and monitor correspondence and subscriber inquiries.
- Update weekly and monthly fulfillment schedules including label runs, billing and renewal mailings, end of month dates for financial reports.
- Manage activities of fulfillment operation acting as primary liaison for all fulfillment functions as they relate to the various subscription promotions.
Print Orders
- Based on data received from the fulfillment operation, newsstand distributors and other appropriate departments, we will prepare the print orders for review and approval by the Publisher.
- Distribute the print orders to the bindery with specific circulation instructions such as coding and placement of subscription insert cards, shipments to promotional events, etc.
Postal Requirements & Audits
- As soon as the magazine’s circulation qualifies, we will apply for the USPS Periodicals postage permit for reduced mailing costs and expedited delivery.
- Compile and file the Statement of Ownership annually, as required by the USPS for Periodicals class postal qualification.
Circulation Audits
- When appropriate, or when the magazine reaches a target circulation level, apply for membership to an auditing organization such as AAM or BPA.
- Manage the initial audit process.
- Prepare, review and file all subsequent semi-annual Publisher Statements.
- Supervise yearly audits for accuracy and compliance.
Reporting
- Complete package of reports to highlight current and YTD circulation performance and metrics to the P&L per net subscription level.
- Management user-friendly one page summaries, by source or campaign - our reports are comprehensive without being overwhelming.
- Weekly reports on active campaigns.
- Monthly management reports and promotional analysis reports for other sources of business.