Distribution Alternatives

Newsstand racks

Newsstand Distribution

  • Negotiate national distributor contracts. 
  • Manage draw allocations with wholesalers and national distributor. 
  • Execute and monitor promotional options and opportunities. 
  • Analyze sales performance and generate reports.

Public Places

Public Place Distribution

Recommend a distribution plan based on target demographics and geographic locations. Categories include, but are not limited to:

  • Doctors waiting rooms - selectable by specialty
  • Health Salons & Spas
  • Hair salons
  • Barber shops
  • Fitness clubs and centers
  • Yacht clubs
  • Luxury car Dealers
  • Hotel rooms
  • Airline VIP Lounges

Controlled magazine distribution

Controlled Circulation

  • Coordinate and execute qualification efforts to prospect lists, event attendees, and requalification of existing subscribers. These efforts may include mailings, attached efforts, and e-mail blasts. 
  • Schedule these efforts so that the timing, messages, offers and packages maximize response and are as cost effective as possible. 
  • Investigate, recommend and execute the testing or changing of the above efforts’ messages, offers, timing, number of efforts and possible new requalification sources where testing is appropriate. 
  • Monitor qualification response/costs to identify trends and pinpoint strengths and weaknesses by effort to maximize effectiveness of each component of the series.