Everything in Distribution and Marketing a Publisher would need !
Distribution Alternatives
Newsstand Distribution
- Negotiate national distributor contracts.
- Manage draw allocations with wholesalers and national distributor.
- Execute and monitor promotional options and opportunities.
- Analyze sales performance and generate reports.
Public Place Distribution
Recommend a distribution plan based on target demographics and geographic locations. Categories include, but are not limited to:
- Doctors waiting rooms - selectable by specialty
- Health Salons & Spas
- Hair salons
- Barber shops
- Fitness clubs and centers
- Yacht clubs
- Luxury car Dealers
- Hotel rooms
- Airline VIP Lounges
Controlled Circulation
- Coordinate and execute qualification efforts to prospect lists, event attendees, and requalification of existing subscribers. These efforts may include mailings, attached efforts, and e-mail blasts.
- Schedule these efforts so that the timing, messages, offers and packages maximize response and are as cost effective as possible.
- Investigate, recommend and execute the testing or changing of the above efforts’ messages, offers, timing, number of efforts and possible new requalification sources where testing is appropriate.
- Monitor qualification response/costs to identify trends and pinpoint strengths and weaknesses by effort to maximize effectiveness of each component of the series.