Starting a magazine requires numerous steps. Below you will find some of the most important stages:
Content – prior to beginning your research pertaining to what type of company to set up (S-corp, LLC, etc.), you need to determine what topics your magazine is going to address. Successful magazines provide information that subscribers and newsstand buyers want or need.
Is your magazine going to:
Share articles that no other magazine is providing ?
Or do you plan on writing about articles which are currently addressed by existing magazines?
If you are the first magazine launch to discuss certain topics, you have a great advantage of capturing a good portion of the intended audience.
Should there be existing competition in the category of content you will be discussing it is critical to distinguish your magazine from others.
One significant factor to help build a following of new readers is to have “content consistency”.
Identification & Characteristics of Audience:
You need to identify what your audience’s interests are and what drives them.
What are the specific hot topics and challenges your reader is trying to address?
Is your audience looking for leisurely reading or hunting for possible solutions or latest trends?
After you have decided exactly what the audience is looking for, you need to have specific “features or columns” which are ongoing.
Example: If you are creating a magazine that discusses the latest mobile phone trends, it would be a wise strategy to always include a permanent feature or column covering this topic.
Magazine Production, Format, & Design – after you have resolved the content direction of the magazine, you’ll need to pick a magazine format and size.
What will the magazine dimensions be and what quality of paper should be used?
Magazine printers can share samples of different magazine formats and sizes so that you’ll have a better idea which formats would work well.
How many pages are you planning to print and how many total copies?
Quality of inside and cover paper, quantity of pages, and copies are significant factors which affect the price quote you’ll receive from the magazine printer.
After you’ve determined the composition and quantity of the magazine, design needs to be coordinated.
Magazine Business Model – you’ve squared away all the details pertaining to content, magazine production, format, and design but you now need to determine the business model for your magazine.
Paid – subscription model
Both models are ad driven
Circulation & Distribution – the driving force of magazine advertising effectiveness is greatly affected by the quality of the circulation and distribution.
Subscription program – regardless of whether you choose a paid or controlled business model, you could develop a subscription program for in-home delivery.
Newsstand Distribution – magazines could benefit by being available on newsstand racks.
Hotel Distribution – magazines can be distributed to hotel common areas as well as inside the rooms.
Public Place/Waiting Room Distribution – magazines can be distributed to Doctor offices and other public place locations.
Revenue Opportunities – publishers can sell advertising space within the magazine and also on their websites.
Print Advertising – print advertising is still strong and well. There is a significant audience interested in reading topics of interest within a printed magazine.
Digital Advertising – there are many publishers who have also increased their efforts in developing digital advertising.
In many cases, Print & Digital advertising is sold together.
Magazine Launch & Execution – this article touches upon the main areas of concern when considering to launch a new magazine but please note that there is an abundance of information and knowledge one needs to be familiar with prior to heading into this venture.
On your own – you could try to handle all areas of responsibility which would be a significant undertaking.
Hire own staff:
A typical magazine staff could consist of the following individuals:
Editor and Writers
Creative Director and Designers
Advertising Director and Sales Staff
Circulation and Distribution Staff
Outsource certain or all functions:
One of the main arguments that favor outsourcing is that you could hire specialists/experts with the necessary experience at a lower cost than hiring your own staff.
Experts within the publishing industry can help you avoid pitfalls.
CircSense is your Solution – we will guide you through the challenges of starting and launching a new magazine.